The success of the moralistic but titillating Gai Nhay (Bar Girls), which has already racked up the equivalent of US$200,000 at the box office, is causing HCM City movie moguls to take a long hard look at their attitudes towards film making.
They’re realising that if they want to fill seats, their films need to be entertaining.
Bar Girls’ director Le Hoang is determined to push the local film industry to new levels by producing further films that people want to watch.
"New trends are needed to improve the country’s movies," he said.